About Freeway
Freeway was created to make tackling dental fear feel more accessible — and to help more people take a first step back towards dental care.
It is created by Warwickshire Dental Sedation Centre and UKSedation, but it is free for everyone, wherever you live and whichever dentist you use. Using Freeway does not register you as a patient anywhere, and nobody is expected to travel or change dentist.
We have met many people who delayed dental care for years because fear made the first step feel impossible. Freeway brings practical support, reflection and preparation together in one private place. It helps people understand what drives their fear, identify a manageable next step and explain to a dental team what would help.
It is intended as a first port of call, not a sales funnel. It does not replace urgent dental or medical care, and it is not an individual clinical or psychological assessment.
BDS (Birm) PgCertMedEd DipConSed RCSEng MCGDent FRSM
Founder of Freeway, UKSedation and Train To Sedate
Rob is a dentist, dental sedationist, trainer and mentor who has spent years helping anxious patients access treatment. He created Freeway after repeatedly seeing how fear, shame and previous experiences can prevent people from seeking care — and how much difference it makes when patients feel heard, prepared and in control.
Train To Sedate(opens in a new tab)
BDS FCGDent FRSM DipDentSci DipFoD DipConSed RCSEd
Clinical adviser and contributor
Roy has more than 35 years’ experience in dentistry and a longstanding special interest in caring for anxious patients. He has undertaken thousands of sedation cases across intravenous, inhalation, oral and intranasal techniques, alongside hypnotherapy, and has extensive experience in special care dentistry, teaching and mentoring.
Mellow Dental(opens in a new tab)Freeway draws on established approaches used in dental-anxiety care. Dentists with extensive sedation and anxious-patient experience have shaped it, and psychologists have contributed to the development of its patient course and supporting content. Freeway does not diagnose a psychological condition or replace care from a dentist, doctor or mental-health professional.
Psychological content reviewed with input from Kindt Clinics psychologists specialised in treating fears and phobias.
What you can do with Freeway — use the parts that help, in any order.
No account is required. You can begin on this device without giving your name, email, phone number, address or dentist.
Freeway asks about the parts of dentistry that feel difficult, what happens in your body, what helps, and what kind of first step feels possible.
You get a calm summary you can correct. Then you choose your current priority — getting dental care, working on the fear, or both — and can change it at any time.
Personalised modules, challenges and audio help you work on the fear. Freeway helps you create a patient-owned document called “How to help me with dental treatment”. It can include triggers, communication preferences, stop signals, what helps and your current goal.
You can print it, save it as a PDF, download it as text, share it from your own device or—if you are signed in—request a one-off PDF copy by email. Nothing is sent automatically.
Understand what is making dentistry difficult
Then choose what would help you now. There is no single correct order.
If your priority is receiving the dental treatment you need. This can include sharing your dentist plan, agreeing communication and adjustments, practical support, and sedation where your dental team thinks it is appropriate. Sedation can help people receive care, though it does not by itself necessarily change the underlying fear.
If your priority includes changing the fear itself. This can include Freeway’s personalised modules, manageable challenges and guided audio, and professional psychological support if that would be useful to you.
Many people want to get dental care now while also working on the fear over time. You can share your plan and attend with the support you need, and work on the fear at your own pace alongside it.
You can move between these routes at any time. Getting treatment and working on fear are not either/or.
These are not clinical treatment pathways, and Freeway does not decide which route is right for you.
Saving is optional
If you choose an account, your email is used only for access, password resets and essential security. It is never used for marketing.
You control sharing
The patient controls whether and when a dentist sees the plan. Freeway does not send it to a dentist automatically.
What Freeway is not
Freeway does not replace urgent dental care, dental assessment, psychological care or clinical judgement. If you have pain, swelling, injury, heavy bleeding or feel unwell, seek appropriate help now.
Your plan, your device